SEM growth hack #4: Grow ROI with cross-channel optimization

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/rJPMbzggTiA/sem-growth-hack-4-grow-roi-cross-channel-optimization-219491

Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact.

Please visit Marketing Land for the full article.

Leave a Reply

Your email address will not be published. Required fields are marked *