Security breaches, no longer aberrations, need their own customer journeys

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/6GKNCzwmmpg/security-breaches-no-longer-aberrations-need-their-own-customer-journeys-242241

Especially with the tight turnarounds mandated by GDPR and others, brands need to plan the steps for communicating with, and retaining, their customers.

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