Report: Traditional methods of personalization don’t work for millennials and Gen Z

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/zIoHHVk61Tg/report-traditional-methods-of-personalization-dont-work-for-millennials-and-gen-z-245877

The report from video platform VidMob also found that despite a waning interest in celebrity tie-ins, influencers still have an effect on Gen Z.

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