Report: Cost to drive store visits varies widely by category, mobile most efficient channel

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/j_h4RlM2CeQ/report-cost-to-drive-store-visits-varies-widely-by-category-mobile-most-efficient-channel-240521

It cost nearly $55 to drive one incremental retail customer, while each customer visit to convenience stores cost less than $2.

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