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Creating a Marketing Plan for Your Business
Every business needs to create a marketing plan to succeed. A marketing plan is important because marketing fulfills a vital function for your business to grow. This is a quick guide to creating a successful marketing plan for your small business. You have an amazing product or service and you want to tell the world but you need to know what to say and how to say it.
The 7 key parts to creating a marketing plan are:
1. Define your business and what you do
2. Describe your product or service and what problem it solves
3. Define your target audience or potential customers
4. The 4 p’s or your product or service
5. Whats your offer message
6. Communication medium
7. Convert & Sell
Overall, when creating a marketing plan you should outline how to attract and retain customers. No matter what market you do business in you need to understand in detail what to do to succeed. Making a marketing plan does this in a structured way. So take a morning and quickly make a marketing plan, and than review and update it every so often.
The one thing you don’t want is to find yourself without a plan when things go wrong as they sometimes do. Well as they always do when you haven’t planned in the first place. Make sure you have a marketing strategy to keep a stream of customers walking through the door, operating procedures outlined for employees, customer service training in place, and emergency steps posted and many more plans you should consider depending on your niche and whether you are a home based business or a brick and mortar business. A swot analysis is always a good thing to do from time to time in determining your strengths, weaknesses, opportunities and threats.
If you have any questions regarding a business plan you can find many examples online Inc has some here http://www.inc.com/larry-kim/top-10-business-plan-templates-you-can-download-free.html