Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/UiWmrk95gIY/preparing-local-reach-post-rank-world-part-2-create-content-local-research-212537

Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.”

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