Prepare for the discovery-driven, visual-obsessed shopper this holiday

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/uwlOK5IwWLY/prepare-discovery-driven-visual-obsessed-shopper-holiday-227159

Shoppers expect visuals to cater not just to product search, but also to discovery. Columnist Steve Tutelman examines how this impacts holiday selling.

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