Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/hTT6MYdCJZ8/post-gdpr-purch-points-to-70-percent-consent-rates-and-the-sweet-spot-for-contextual-targeting-243607

Per this publishing/performance marketing platform, here’s how consent for data-based targeting and context for non-data targeting may thrive.

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