Phrase, broad, or broad match modifier: After exact, what’s the next best match type?

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/-PDbI752otY/phrase-broad-broad-match-modifier-exact-whats-next-best-match-type-235281

Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad match options.

Please visit Marketing Land for the full article.

Leave a Reply

Your email address will not be published. Required fields are marked *