Personalization & machine learning in 2018: From comms to content

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/qRJN–zUd30/personalization-machine-learning-2018-comms-content-231329

Columnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their audiences.

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