Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more transparent?

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/6gMpd5B–aU/year-pgs-ultimatum-brands-safer-programmatic-ad-buying-transparent-234874

In the absence of significant progress, marketers indicate that ad dollars may — at least temporarily — migrate back to TV.

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