Optimizing for Hanukkah: Sometimes it’s still strings, not things

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/XLXjCPgXTLA/optimizing-hanukkah-sometimes-still-strings-not-things-230442

Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet.

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