Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/KYk6kAZMJ14/optimizing-for-attention-viewability-gives-rise-to-time-in-view-metrics-poses-challenges-253866

How viewability expectations are evolving and what that means for marketers.

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