Opinion: Is Nike’s Colin Kaepernick ‘Just Do It’ deal really stupid — or incredibly shrewd?

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/TA_hOHHIigs/is-nikes-colin-kaepernick-just-do-it-deal-really-stupid-or-incredibly-shrewd-247418

The apparel giant might have intentionally embraced controversy for longer-term gains with key audiences.

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