On Facebook, viral reach for branded-content ads eclipses standard ads

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/1wqaS4hl-_U/facebook-viral-reach-branded-content-ads-eclipses-standard-ads-231132

Branded-content ads receive, on average, twice as many earned impressions as paid impressions on Facebook, according to Shareablee.

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