Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tech

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/O-rQDbmFRos/ogilvys-michael-tidmarsh-creative-agency-models-are-changing-to-accommodate-growing-use-of-tech-247673

Agencies are shifting from traditional AOR relationships with a substantial retainer to ‘much more project work, much more bespoke work.’

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