No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/3mH_stSZ10s/no-longer-brick-mortar-vs-online-retail-customers-view-single-lens-218307

Despite the ease of online shopping, consumers still crave the tactile experience of physical stores. Columnist Allan Haims explains how retailers can unify their channel strategies and take a best-of-both-worlds approach.

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