Nielsen Catalina now targets ads using purchase data on Connected TV and OTT

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/xNxzlJLBTso/nielsen-catalina-now-targets-ads-using-purchase-data-on-connected-tv-and-ott-249776

Previously, Nielsen Catalina used its loyalty card/coupon data only for linear and addressable TV.

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