New survey by people-based marketer Viant promotes marketing to identified users

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/CJQIwAdFAGw/new-survey-people-based-marketer-viant-promotes-marketing-identified-users-234773

Marketing to individuals across devices is gaining traction, as the appeal of third-party data and anonymous cookies fades.

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