Neura and In Loco are launching new efforts to tap the real world for targeting

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/ugmixGLbDQE/neura-and-in-loco-are-launching-new-efforts-to-tap-the-real-world-for-targeting-243323

These startups are pointing to ways in which the Internet of Things, data mashups and predictive inferences are helping marketers move beyond online indicators.

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