National Cinemedia offers first in-theater AR game for a movie

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/yTOhUX-Iptc/national-cinemedia-offers-first-in-theater-ar-game-for-a-movie-251073

Promoting characters from Disney’s upcoming ‘Ralph Breaks the Internet,’ the 30 second game is the latest in the cinema ad network’s embrace of pre-show AR.

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