Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/xL_rtZL63sw/nanigans-releasing-a-survey-showing-that-retargeting-is-broken-pitches-its-solution-239758

Both consumers and marketers are unhappy with follow-up ads, but the Boston-based firm contends that better measurement and prediction are the answers.

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