Most marketers unhappy with localization efforts, but fail to invest in necessary resources

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/8dqlIZt2zxA/marketers-unhappy-localization-efforts-fail-invest-necessary-resources-220084

The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with efforts.

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