MarTech Landscape: What is a consent management platform (CMP)?

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/lL_HsnwcRy4/martech-landscape-what-is-a-consent-management-platform-cmp-242551

The new CMPs are offering ways for publishers to capture and disseminate user consents, with support for the two biggest ad-related consent mechanisms — IAB’s and Google’s.

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