Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/84tOpp-SSGU/marketing-post-digital-world-new-rules-connecting-todays-customer-209876

Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint. To…

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