A mixture of products or brands on a single display, such as a clearance table.
A word or phrase submitted to a search engine in an effort to locate relevant documents or websites. Picking keywords is the process of determining what topics are most relevant to your target audience or buyer persona and crafting content around those topics.
Landing pages sometimes known as a “lead capture page” is a single web page that appears in response to clicking on an advertisement. These pages direct visitors or “traffic” to increase conversion rates of marketing campaigns. The best use of a landing page is not what it is, but what it can do. Your landing pages should provide a customized sales pitch for the visitor.
Marketing is the process of attracting attention, raising the interest of your target market, and influencing their decision-making process. It consists of public relations, advertising and branding. It is the tool that educates and creates a demand. Your marketing gives your sales team the opportunity to close sales rather than chasing them down. Marketing includes identifying unmet needs, producing products and services to meet those needs: and pricing, distributing, and promoting those products and services to produce a profit. It is a critical business function for attracting and getting more customers.
In order to stay on track of your marketing strategies, budget and time management it is always a good point to create a marketing calendar. It is a tool used by companies to show where and when marketing events, media campaigns and merchandising efforts are happening.
A specific channel or publication that carries the advertising message to a target audience. For example, one medium would be magazines, while one vehicle would be Time magazine.
Data that tells search engines what your website is about. For example, an image may include metadata that describes how large the picture is, the color depth, the image resolution, when the image was created, and other data. A text document’s metadata may contain information about how long the document is, who the author is, when the document was written, and a short summary of the document. Web pages often include metadata in the form of meta tags. Description and keywords meta tags are commonly used to describe the Web page’s content. Most search engines use this data when adding pages to their search index.
A comprehensive term that is comprised of meta titles, descriptions and keywords. These three items together are what are referred to as meta tags. The tags are elements that provide information about a given web page, most often to help search engines categorize them correctly. Note: these are inserted into the HTML and as such are not directly visible to a user visiting the site.
is a standard way to send messages that include multimedia content to and from mobile phones. It extends the core SMS capability which only allowed exchange of text messages up to 160 characters in length. The most popular use is to send photographs from camera-equipped handsets, although it is also popular as a method of delivering news and entertainment content including videos, pictures, text pages and ringtones.
Mobile marketing is marketing on or with a mobile device, such as a cell phone. Mobile marketing can also be defined as “the use of the mobile medium as a means of marketing communication”, the “distribution of any kind of promotional or advertising messages to customer through wireless networks”. More specific definition is the following: “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders”.
is an SMS/MMS message received by a mobile device.
A business that relies on selling their products over the phone or through the postal service.
is a new upcoming data transfer protocol. It uses close proximity to transmit data between two NFC type devices (one a client and one a reader/writer/broadcaster module). Basically NFC lets you tap your device on a reader to then instantly transfer and exchange data.
When a consumer agrees to join your mobile promotions. For example, you post “Text NEWS to 38714 to receive product updates” on your website. A visitor to your website sees this and texts in. You just added a new subscriber! This is an example of a successful opt-in.
If the subscriber above decides they no longer want to receive SMS text messages, all they need to do is text STOP or REMOVE to 38714, and they will be removed, or opted out, from your list.
Advertising technique in which an advertiser puts an ad in an advertising venue, and pays that venue each time a visitor clicks on a text ad. Google AdWords is the classic and most used example of this.
Public Relations, or “PR” usually involves communicating with the media and through the media to present your product or service. It also often involves cooperative efforts with other people and organizations to create good will within the community and enhance the client’s image.
is a matrix barcode or two dimensional code readable by a QR scanner, mobile phones with a camera, and smartphones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.
Quota is the number of sales, usually measured by top line revenue that a sales representative is expected to meet.