Look Ma, no keywords! Phrase-free AdWords campaigns are here

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/5MK3ZUgMJ_4/look-ma-no-keywords-phrase-free-adwords-campaigns-are-here-239093

Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results.

The post Look Ma, no keywords! Phrase-free AdWords campaigns are here appeared first on Marketing Land.

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