LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/huCf6M4KVsQ/liveramps-identitylink-for-tv-is-now-offering-addressable-tv-targeting-through-its-first-reseller-adobe-245509

The integration allows Adobe customers to upload their customer lists and get the matching cable subscriber IDs, for ad targeting through a cable service.

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