LiveRamp’s IdentityLink acts as centerpiece for new identity consortium

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/ZLvVOTcErUg/liveramps-identitylink-acts-centerpiece-new-identity-consortium-213895

The consortium is based around a common cookie for its members, to simplify the task of matching cookies to identities.

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