LiveRamp moves into B2B data with purchase of Pacific Data Partners

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/Jv8BMg82smY/liveramp-moves-b2b-data-purchase-pacific-data-partners-234677

The acquisition of the Seattle firm means that LiveRamp’s consumer-oriented IdentityLink can now target businesses and the business identities of consumers.

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