LiveRamp adds outside quality scoring to its third-party data marketplace

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/Vmg7UvkJq_k/liveramp-adds-outside-quality-scoring-to-its-third-party-data-marketplace-241206

The first outside provider, Lucid, tests the third-party data segments against panel-based surveys that are linked by cookies.

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