Let’s face it — clickbait works. Here’s how to use it to your advantage

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/gGGVqBaHM8s/lets-face-it-clickbait-works-heres-how-to-use-it-to-your-advantage-239325

Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates.

The post Let’s face it — clickbait works. Here’s how to use…

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