Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/18K8Mx2NQw0/kiip-undertakes-first-blockchain-recorded-mobile-ad-campaign-242949

The mobile marketing firm is now writing an Anheuser-Busch audit trail to a public blockchain, where all stakeholders can view all the data.

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