It’s time to get real about omnichannel marketing

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/DmqNVfjEyLI/time-get-real-omnichannel-marketing-229270

Omnichannel isn’t the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel.

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