Is third-party data targeting more effective than contextual targeting?

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/IGWGqLatc7s/is-third-party-data-targeting-more-effective-than-contextual-targeting-243489

A new report from performance marketing agency Roast and ad platform Teads tested whether the costs of user data targeting and of complying with GDPR are worth it.

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