Integral Ad Science launches beta to measure & optimize ad exposure time at the user level

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/LbjxBtolEFw/integral-ad-science-launches-beta-measure-optimize-ad-exposure-time-user-level-213759

Buying based on consumer exposure metrics is the next evolution of viewability, bets IAS.

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