Instagram’s standalone Direct app can be its version of Snapchat’s new friends-only tab

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/Ft9Ov_3DXz4/instagrams-standalone-direct-app-can-version-snapchats-new-friends-tab-229874

Instagram’s Direct app will give people a dedicated space for their friends, similar to Snapchat’s Friends tab.

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