Infographic: How Reducing Webpage Options Can Increase Conversions

Original Post: http://feedproxy.google.com/~r/crazyegg/~3/1tU_2cY05pg/

reducing form fields

Website owners and executive teams have a tendency to want to add more “stuff” to websites. “I think we should add a contact form to the sidebar.” “Let’s add a slider to the home page that slides through each of our main features!” For the people in charge of conversion optimization, adding “stuff” to a home page or any webpage becomes a living nightmare. They know that the second you add something new to a webpage, the conversion rate is going to change. That’s why Google has a home page gatekeeper. For years it was Marissa Mayer (now the CEO…

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