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Read in-depth articles on business tips marketing strategies, loyalty programs, QR code tips and more. Stay up to date with what the industry is doing and keep your finger on the pulse of new technology releases, trends and surveys.

C4 smart marketing solutions wants to offer you the most influential industry news packed with tips to give you the best options for your small business. As we stay focused on giving our clients the best bang for their buck along with superior customer service we feel it’s necessary to keep you in the loop with where the industry is heading and what is working for other small businesses like yours.

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Mobile Marketing

  • Snapchat launches new location targeting features March 22, 2018
    The option can be used by both large and small businesses around the world from today. The second feature is called 'Location Categories', which enables advertisers to reach audiences based on the type of location they're in. Categories include cinemas, colleges & universities, stadiums & arenas, …

Loyalty Program

  • What Loyalty Program Is Right For Your Business? March 23, 2018
    Loyalty programs are crucial in today's highly competitive business world. According to the IRI Consumer Connect survey, 74% of consumers choose a store based on a strong loyalty or discount program. Hawk Incentives Research found that 79% of consumers look for deals in loyalty and reward …
  • Loyalty Programs Are Finally Getting an Upgrade March 23, 2018
    According to a 2017 report by Bond Brand Loyalty, only 50% of customers who enroll in loyalty reward programs redeem their points. As noted in the Harvard Business Review, the challenge with the points reward system is that they are so many making it impossible for the average consumer to monitor …

QR Codes

  • Latest WhatsApp Beta for Android Adds QR Code Payments Option March 24, 2018
    Finally, the much-awaited feature has arrived for WhatsApp users. The latest beta WhatsApp update for Android users has added QR Code payments option, meaning a user can now payments by scanning QR Codes. Since the rollout of WhatsApp Payment service, users have been questioning about …
  • Bitcoin-based tax fraud ramping up in Canada, expert says March 23, 2018
    “Police are reminding people that the CRA does not ask for Bitcoin payments, send QR codes to request payments or send police officers to arrest people for immediate non-payments,” the statement read. Technology isn't going to help reduce this type of crime, says Sood, only education will. “It's hard …
  • Christiana Fashion Center growing in face of retail store closures March 23, 2018
    Consumers rediscover QR codes. QR codes will become the dominant mode for accessing deals, researching products in-store and capitalizing on loyalty programs. Juniper Research, a digital market forecaster, predicts QR code redemptions will increase by 500 percent from 2018 to 2022, with 5 …
  • Digital learning in primary school March 23, 2018
    In a series of educational reforms that the Tamil Nadu government has been working on to implement from the next academic year, the school education department will be embedding QR codes in books for primary school students. One tablet will be provided for every five students in all government …
  • TN takes to conceptual learning with hi-tech, page-turner texts March 23, 2018
    Chennai: Soon, QR codes providing web links to experiments and applications and vivid illustrations to explain theories, textbook will be page-turners for state board students. After smart classrooms, the state government as part of its revamped syllabus is overhauling the way learning is approached, …
  • Samsung eyes cashless Italy with latest Pay launch March 23, 2018
    Samsung Pay is now available in Italy, the sixth country in Europe to receive the service and its 21st market worldwide. The company said the platform is the world's most accepted mobile payment service with more than 1,700 partnerships in place, including deals with mainstream payment processors, …
  • Local firm aims to upend hotels with blockchain March 23, 2018
    The start-up's OwlChain tracks animal births, vaccinations, and feeding routines: Employees at fisheries or pig farms input that data into an app, which the company then converts into QR codes and adds to the blockchain once verified, for all to see. Given that it is on track to turn profitable this year on a …
  • Instagram Tweaks Algorithm Again, But This Time Users Are Happy March 23, 2018
    Also, TechCrunch recently reported that the platform could soon copy Snapchat's QR code feature. The hint of the feature – dubbed as Nametag scan – was present in the Android app. The feature would allow users to open profiles of individuals or even businesses by simply scanning QR codes.

SMS text marketing

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