Industry News

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Read in-depth articles on business tips marketing strategies, loyalty programs, QR code tips and more. Stay up to date with what the industry is doing and keep your finger on the pulse of new technology releases, trends and surveys.

C4 smart marketing solutions wants to offer you the most influential industry news packed with tips to give you the best options for your small business. As we stay focused on giving our clients the best bang for their buck along with superior customer service we feel it’s necessary to keep you in the loop with where the industry is heading and what is working for other small businesses like yours.

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Mobile Marketing

  • Star Micronics demonstrates latest POS and mobile POS innovations with 18 Software and … April 26, 2018
    They are a provider of innovative EPOS software and marketing solutions, enabling small to medium businesses access to the latest technology and marketing tools. Choose from their award-winning EPOS System, ESHOP, Calendar Booking System, Driver Tracking, Clock In/Out System and Mobile …
  • Facebook Surges As Mobile Ad Dominates, Delivers A Big Earnings Beat April 26, 2018
    Nift offers a better way to market, working to drive business for SMBs by inviting those nearby into a network. It also ensures that two competitors do not join the same network, meaning a local coffee shop doesn't need to worry that it is promoting a competing bean roaster or that a pair of clothing …
  • 4 Marketing Tips to Help Your Small Business Look Bigger April 25, 2018
    The right strategies and emerging technologies can boost your small business marketing strategy without breaking the bank. Operating a small business isn't easy. Between … There are apps for web, iPad, and mobile, allowing you to finish a product on the go. Many of them also let you collaborate with …
  • Firm unveils Apps to boost revenue for small business April 25, 2018
    Managing Director of BetaSMS, Ajibola Awojobi said: “WasherMEN was built after we noticed an increased number of Laundry Start-ups had become increasingly dependent on SMS to notify customers for pick-up of their clothes. We decided to create more value for such by building the application to …
  • How Mobile Marketing Can Help Small Businesses [Infographic] April 25, 2018
    If your content is engaging enough, at least one person is likely to share it using networking methods. Once shared, it is bound to be shared by others again and again and can even go viral. Using mobile marketing to create customer engagement can help you reap big rewards with little investment and …

Loyalty Program

  • Aeroplan makes key commitments to members April 27, 2018
    Canada's premier travel loyalty program to offer more choice, flexibility, convenience. MONTREAL, April 26, 2018 /CNW Telbec/ – Aeroplan today released a brand promise outlining its commitment to redefine travel rewards and continue its ongoing transformation into a superior travel and booking …
  • finder Rewards Round-up: Qantas, Velocity, KrisFlyer April 27, 2018
    This week's Rewards Round-up is bursting with offers from some of Australia's favourite frequent flyer programs: Qantas Frequent Flyer, Virgin Australia's Velocity and Singapore Airlines' KrisFlyer. So whether you want to earn bonus points on a flight booking or car rental, save points when you redeem …
  • Loylogic, dacadoo and Sanagate Announce Partnership for the SanaHealth Reward Programme April 26, 2018
    Zurich and LUCERNE, Switzerland, April 25, 2018 /PRNewswire/ –. Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programmes, and Sanagate, the Swiss online health insurance announce, together with partner dacadoo, the launch of a new loyalty programme for the …
  • SKF Has New Training and Rewards Program for Technicians April 26, 2018
    SKF USA Inc. has added a web-based training and rewards program. The SKF Parts Xperience is designed to help automotive and truck technicians boost productivity and stay up-to-date on the latest vehicle technologies. The company says the SKF Parts Xperience program is designed to help …
  • Thesis: Card Rewards – A Realistic Use Case for Blockchain April 26, 2018
    There is one type of loyalty rewards program that stands to gain the most by replacing its own underpinnings with a proprietary cryptocurrency on a closed blockchain, credit card rewards. To understand why we need to pull back the curtain on how these programs work. Card rewards have been around …
  • This NYC Startup Just Raised $15M To Reward Employees for Spending on Travel Wisely April 26, 2018
    The company's platform uses a number of algorithms to create an estimated budget for what a particular business trip should cost and employees are offered rewards and incentives for spending less than the expected amount. The company helps companies save up to 30% on travel expenses while …
  • Got Plenti rewards? Use them soon because the service is shutting down April 26, 2018
    As part of that schism, you couldn't earn any new points on Macy's purchases after March 15. Now the final day of reckoning has come — you'll only be allowed to use Plenti points at Macy's through May 3. Ditto for Chili's. The restaurant will only allow you to redeem Plenti rewards through May 3, too.
  • BP plc (BP) Reaches $44.77 52-Week High; Alliance Data Systems (ADS) Sellers Increased By … April 26, 2018
    The companyÂ's LoyaltyOne segment owns and operates the AIR MILES Reward Program and BrandLoyalty program that are coalition and short-term loyalty programs. Investors sentiment is 0.93 in 2017 Q4. Its the same as in 2017Q3. It has no change, as 39 investors sold Alliance Data Systems …

QR Codes

  • Alibaba, Fonterra turn to blockchain to ramp up NZ's "clean, green" rep April 27, 2018
    The Framework aims to build a trusted environment for cross-border trade across Alibaba's Tmall Global platform by incorporating a range of standards and controls to manage the supply chain process, including blockchain technology and product tagging with unique QR codes. These technologies are …
  • Blackmores and Fonterra trial Alibaba food provenance blockchain April 27, 2018
    Odourless fish oil and dairy products are among the first products to be ordered from Australia using Chinese ecommerce giant Alibaba's blockchain based 'Food Trust Framework'. Vitamin and supplement maker Blackmores and dairy brand Fonterra are the first companies to use the framework which …
  • Don't miss out this weekend April 27, 2018
    There is a Goodness Gang Hunt, where customers can collect character QR codes scattered around the store. Collect all 16 Goodness Gang character QR codes to take part in the Giant Draw to win either a 20cm or a one-metre plush toy. Head to Giant's roadshow at Suntec City Mall Hypermarket from …
  • Why 2D Barcodes Are Important To Your Inventory April 27, 2018
    To find out more about a promotion or event, you can effortlessly scan a QR code with your smart phone. Whether you've ordered your child a birthday present from Amazon or manage your company's warehouse, barcodes make it possible to track products as they move across the state or even the …
  • Fonterra trials blockchain technology with Chinese shopping giant Alibaba April 27, 2018
    Chinese shopping giant Alibaba is teaming up with Fonterra and NZ Post to trial away of tracking your food from paddock to the plate. Using blockchain technology and QR codes, consumers in China will know exactly where their milk came from. It's hoped the initiative will put a dent in the US$40 billion …
  • ​Alibaba pilots blockchain supply chain initiative down under April 26, 2018
    In addition to blockchain technology, products will also be tagged with QR codes. "These technologies are designed to authenticate, verify, record, and provide ongoing reporting of the transfer of ownership and provision of products and goods," Alibaba said in a statement. Must read: 9 reasons to be …
  • Alibaba Group pilots product trial on blockchain traceability system April 26, 2018
    … including blockchain technology and product tagging with unique QR codes. These technologies are designed to authenticate, verify, record and provide ongoing reporting of the transfer of ownership and provision of products and goods. Recognisng the significance and importance of an independent …
  • Meteor discusses the unique requirements of RIPs for industrial inkjet systems April 26, 2018
    For example, special screening techniques have been developed to improve image quality and remove artifacts such as chaining and mottling, and fast file processing for variable data applications that often include barcodes, QR codes and images are now standard. New technologies bring new …

SMS text marketing

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