IAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the new TV

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/5UgyAsq0lcY/iabs-newfronts-online-program-makers-pitch-action-cross-platform-mini-brands-and-the-shape-of-the-new-tv-239654

YouTube is settling into its role as a star-maker, even as other program producers are booming with content ideas and social energy.

The post IAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the new TV appeared first on Marketing Land.

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