IAB Tech Lab unveils a proposed Ads.txt for mobile apps

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/pLm_F_TM_R0/iab-tech-lab-unveils-a-proposed-ads-txt-for-mobile-apps-241848

It’s essentially the same idea, a file on a web domain that lists valid sellers of that property’s ad inventory. But now there’s a pointer to an app-specific one, from an app.

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