IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/NXBQhlYHcFg/iab-tech-lab-releases-mraid-3-0-creating-app-rich-media-ads-across-platforms-219078

The standard is meant to let in-app ad creators “write once, run anywhere.” The latest version offers new functionality.

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