IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/1rrLbfPp5a0/iab-tech-lab-launches-primer-and-resource-hub-on-ad-oriented-blockchain-tech-245104

The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype.

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