How to use good ol’ PPC to support fun and creative branded content

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/UB8S2OONzrA/how-to-use-good-ol-ppc-to-support-fun-and-creative-branded-content-238961

Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns.

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