How to use a podcast to create smart and usable content

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/pb9TXbyAVM0/how-to-use-a-podcast-to-create-smart-and-usable-content-239198

In the last of this three-part series, Contributor Sherry Bonelli says a podcast might be an audio file, but you can create unique written content from it to help with your branding and SEO efforts. Here’s how.

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