How to test your programmatic creatives like a pro

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/a_2KWvlDsyI/how-to-test-your-programmatic-creatives-like-a-pro-244778

Testing programmatic display creatives is worth your time, says contributor Grace Kaye. Here are two types of tests to implement, the benefits of each and how to use test results to create your next test.

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