How to test (and perfect) nearly everything in PPC

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/t847dT_FRnk/test-perfect-nearly-everything-ppc-220550

Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing.

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