How to steal the competition’s best keywords: A 3-step guide

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/jc-jhNQQOnc/steal-competitions-best-keywords-3-step-guide-228605

Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy.

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