How to secure buy-in for your content marketing program expansion

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/brVzHgwYLP0/secure-buy-content-marketing-program-expansion-212811

How do you get your executive team to recognize the need to expand your content marketing program? Columnist Rachel Lindteigen shares tips to help you lay the groundwork and find success.

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