How to reverse-engineer your online advertising strategy

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/MU_9sCSIP2U/reverse-engineer-online-advertising-strategy-231457

In PPC, we often talk about eye-catching ad copy — but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer’s eye, advertisers should start by looking at what customers are already responding to.

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